Changing stereotypes

We introduced new workwear models, developed with modern safety and comfort requirements in mind. Brodeks clothing not only protects but also increases productivity, improves team atmosphere, and contributes to the overall well-being of employees.

We showed that workwear can be not only functional but also stylish. Brodeks emphasized design and ergonomics, demonstrating that workwear can meet high standards of aesthetics and comfort, without compromising safety.

The exhibition was an excellent opportunity to strengthen existing and establish new business relationships with partners and dealers. We discussed prospects for cooperation, presented our plans for expanding the product range and improving service.

The founder of Brodeks, Gleb Yakovlev, spoke about the exhibition and the brand's philosophy, which is based on four pillars:

• Brodeks clothing is developed for people, not for tenders or GOSTs, thanks to close communication with professionals who wear workwear, which helps to improve and create new things.
• The brand absorbs modern European trends, adapting them to Russian realities, selects wear-resistant materials, and creates stylish and comfortable workwear.
• Brodeks representatives attend specialized events and participate in exhibitions, such as BIOT, to maintain connections with partners and clients and change stereotypes about workwear.
• Energetic and ambitious employees drive the brand forward, striving for Brodeks workwear to be used not only in Russia and CIS countries but also worldwide.